The primary benefit of using keywords over hashtags is intent. Hashtags are often too broad (#Marketing) or too niche ...

Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

This past week, countless users have taken to social media to discuss the shooting death of 18-year-old Michael Brown at the hands of a police officer and the ensuing protests and violence in Ferguson ...

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online reading Can a book “go viral” in the same way a cat video on YouTube can? Unless it’s Harry ...

“I have my own personal opinion on AI, which is probably different to what you think it would be,” says Spencer Carmichael-Brown, who you might know as Spencer Owen, the YouTuber turned founder of the ...