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Packaged consumer goods brands are leveraging global movie and anime franchises such as Harry Potter, One Piece, and Pokémon ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at Stride (NYSE:LRN) and the best and worst ...

As consumer expectations continue to evolve, the brands that succeed will likely be those that balance aesthetics with practical usability.

You could say that horror in the 1990s had an awkward but fascinating phase, where the genre was figuring itself out again.

British luxury beauty brand Charlotte Tilbury has launched its first Indian flagship store, a "Beauty Wonderland," at Nexus ...

Our tales of AI developing the will to survive, commandeer resources, and manipulate people say more about us than they do ...

Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, ...

Over the past few years, the Indian game dev scene has been popping off, with Mumbai Gullies being arguably the most ...

After months of Copilot showing up everywhere in Windows 11 like an overenthusiastic guest who refuses to leave, Microsoft is finally dialing things back. The company has started scaling back Copilot ...

This article is authored by Ritika Upadhayay, senior brand marketing executive, Innovist.

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 3. Stay in the know.